The Mission
To close the visibility gap between nonprofit services and the people searching for them.
The Vision
A diagnostic standard for how nonprofits are evaluated by search and AI systems, built on observed failure patterns rather than assumptions.
ABOUT
Most nonprofits are not being outranked.
They are not being evaluated.
Search and AI systems filter organizations before ranking begins. If the system cannot recognize you, you never qualify. If you do not qualify, you are never selected. Ranking never enters the equation.
Nonprofit-Marketing.org exists to diagnose that gap precisely.
DAVE SANTA CRUZ
Dave is a nonprofit marketing practitioner with 15+ years of experience in marketing operations, branding, local SEO, nonprofit visibility, and reputation management. NPM is built on field-observed failure patterns: why search and AI systems cannot recognize, qualify, or select nonprofits before ranking begins.
